System Overview

Turn your outbound into a consistent pipeline engine.

We design and run your outbound system end-to-end: ICP, lead sourcing, personalized outreach, follow-up, and CRM sync.

Common failure points

Outbound breaks for the same 3 reasons

• ICP too broad
• Inconsistent daily execution
• No closed-loop follow-up + CRM hygiene

How the system works

1
ICP Step 01 — You + Us

ICP Definition

You tell us who your ideal customers are. We nail the targeting together — industry, company size, geography, job titles, tech stack. This is the foundation everything else is built on.

One-time setup · refined over time
2
SRC Step 02 — Automated

Daily Scraping

Every morning, the system scrapes the web for fresh companies matching your ICP. No recycled databases. No stale Apollo lists. New prospects, every single day.

Runs daily · fully automated
3
AI Step 03 — AI-Powered

Personalisation

AI writes a unique, relevant message for each company — referencing their actual business, recent activity, or pain points. No templates. No "Hi {first_name}" mail merges.

Unique copy per prospect
4
SEND Step 04 — At Scale

Outbound Sending

Emails go out at volume — up to 50 per day per account — with proper deliverability, warm-up, and domain rotation already handled. You never touch a send button.

Up to 50 emails/day/account
5
SEQ Step 05 — Automated

Follow-up Sequences

No lead is left behind. Automated follow-up sequences run on a cadence — spacing, timing, and messaging all optimised. Replies are detected and sequences stop automatically.

Multi-step sequences · smart stops
6
CRM Step 06 — Connected

CRM Integration

Every lead, every reply, every status change feeds directly into your existing CRM — HubSpot, Salesforce, Pipedrive, Notion, or Google Sheets. No copy-pasting. No manual updates.

Works with your existing tools
7
DATA Step 07 — Your Single Source of Truth

Real-Time Dashboard

One source of truth across all your data. Emails sent, open rates, reply rates, click-throughs, and pipeline movement — all in one place, updated in real time. No spreadsheets. No waiting for weekly reports.

Opens · replies · clicks · live View live dashboard →
7
Automated steps
50
Emails/day/account
Daily
Fresh leads scraped
0
Manual steps for you
A real system

This isn't a tool. It's a machine we run for you.

You don't need to learn software, manage campaigns, or hire SDRs. We set up the system, configure it for your market, and run it every day. You focus on closing the leads that come in.

Want this mapped to your business?

Book a 20-min call and I'll show the exact setup I'd use for your case.

Book a 20-min call →

No commitment. No pitch deck. Just a conversation.